How USPS Direct Mail Marketing Can Help Your Business

The United States Postal Service (USPS) offers a wide range of services to help you market your business. One of these is direct mail marketing, which helps you get your message across to customers.

Every Door Direct Mail - Retail:

With Every Door Direct Mail, USPS allows you to target local neighborhoods and ZIP codes with your postcards, flyers or other flats. You can map the areas you want to send to, filter by age, income or household size1, and get detailed demographic information about each area's residents.

First-Class Presorted:

In case you have a large direct mail campaign, you can consider sending your mailing pieces via "first class presort," an option that allows you to mail your letters, postcards and other flats in a single package. This way, you can receive lower rates for your mailings than sending each piece individually.

Direct Mail: Color Drives Engagement and Response Rates

The USPS' 2022 Promotions Calendar highlights the importance of using color in direct mail marketing to increase consumer brand recognition. It also suggests that marketers use new print techniques, such as dynamic variable print and personalization, to make their messages stand out and capture attention.

EDDM:

Every Door Direct Mail is a convenient and cost-effective tool that allows you to target specific customers in your neighborhood or community with a variety of mail pieces, including postcards, menus, flyers, coupons and more. You can even map your routes and build a list of potential customers through an online tool.