How USPS Direct Mail Can Help Your Business

Direct mail is one of the most effective ways to market your brand and products. It can also help you connect with customers on a more personal level, and boost engagement and response rates.

Using Every Door Direct Mail (EDDM) to advertise your business in your local community can be an easy and affordable way to reach potential customers. Use the EDDM online tool to map out your carrier route and tailor your circulation to reach customers in your target ZIP code(s) or neighborhoods.

Selecting the Right Mail Class

There are a few different USPS mail classes that you can choose from, depending on your campaign’s design and cost requirements. If you’re looking to get the most bang for your buck, USPS First Class is your best bet. This includes cards, letters, flats and parcels weighing 13 ounces or less.

For a larger scale mailing, USPS Marketing Mail can be an attractive option. This type of mail can be printed on a variety of media, including paper and vinyl. However, it can be more expensive to mail than First Class, so be sure to consult with your vendor about the benefits of each class.

Take advantage of unique discounts and incentives offered by the USPS to drive more impact with your direct mail campaigns! Promotions include a 2% discount for incorporating emerging and advanced technologies such as AR, VR/MR, NFC, and video in print into your pieces.

Find out if your business mailings qualify for the USPS Earned Value Promotion, which offers 2-cent postage credits for using Business Reply Mail(r), Courtesy Reply Mail(r) and Share Mail(r) pieces. You can also receive a 3-cent discount for Full Service Intelligent Mail Barcodes (FSIMb) for First Class or Marketing Mail and eligible Informed Delivery mail.